Client: Fair Consulting | Date: May 2022 - Aug 2022| Service: User Experience, Service Design
Project 1:
Reorganising the existing design
I was involved in a project that focused on manufacturing fertilizer chemical explosives and providing mining services. The primary goal of this project was to enhance the user experience for online shopping by improving the organization's website. In this project, I played a key role in reorganizing the existing design systems, specifically by grouping Figma frames into clusters and using dotted lines.
To begin, I selected a specific group of tickets and organized them into boxes, using color-coded labels for easy identification:
Yellow represented tickets that were in progress or ready for review.
Green represented finalized designs following the design review meeting.
Next, I grouped the existing design files into distinct categories and added dotted lines around them. Each group was assigned a name based on the flow it followed.
This reorganization proved beneficial for the development team and new members who joined later, as it made it easier for them to comprehend the flow. Ultimately, this approach ensured the delivery of high-quality results to the client.
User flows:
In addition to the above, I also created user-flows, low-fidelity and high-fidelity wireframes for few of the tickets assigned to me.
Project 2:
The subsequent project I was involved in revolved around a corporation specializing in the manufacturing of building materials. The primary objective of this project was to enhance the customer experience by identifying and addressing any existing gaps.
To kickstart the project, I delved into conducting comprehensive research to gain a deep understanding of the daily activities performed by tradies, who were the primary users of the corporation's products. This research phase involved employing various strategies such as desktop research, which involved analyzing existing information and resources available. Additionally, I conducted a competitor analysis using the SWOT (Strengths, Weaknesses, Opportunities, and Threats) technique to identify areas where the corporation could improve and stand out from their competitors.
Throughout the research process, I actively sought feedback and inputs from users, ensuring their perspectives were carefully considered. To make sense of the gathered data, I employed research synthesis techniques, particularly affinity mapping. This involved clustering and organizing the inputs obtained from users, allowing for a comprehensive and structured analysis of their needs and pain points.
Subsequently, I shifted my focus to working on a service blueprint. I began by identifying and selecting the most suitable template for the project, taking into account the specific goals and requirements. Drawing from the research findings, I incorporated relevant information into the blueprint, ensuring it accurately represented the desired customer experience. This blueprint served as a visual representation of the various touchpoints and interactions between the corporation and its customers.
Additionally, I actively contributed to refining and modifying the personas created for the project. By incorporating the insights gathered from the research, I ensured that the personas accurately represented the target users, allowing for a more personalized and effective design approach.
Overall, my contributions in this project encompassed conducting thorough research, employing research synthesis techniques, creating a service blueprint, and refining personas. These efforts aimed to identify areas for improvement and bridge any gaps, ultimately enhancing the customer experience for the corporation dealing with manufacturing building materials.