FitnessMe App

Client: FitnessMe| Date: December 2021| Service: UX UI Design

The surprising fact is that one in three Australians experienced weight gain during the pandemic! To tackle this issue, I employed the Double Diamond approach, seeking an effective solution through a structured and systematic process.

At the project's inception, I created a project canvas to comprehensively identify and outline all the parameters, encompassing objectives, assumptions, potential risks, and constraints. This canvas serves as a foundational tool to guide the project's direction and decision-making process.

Discover phase:

During my research on the topic of "Covid Weight Gain," I conducted a Google search and came across crucial information:

According to a recent study conducted by Australia's national science agency, CSIRO, one in three Australians experienced weight gain during the pandemic. The COVID-19 lockdown not only impacted weight but also had an adverse effect on emotional well-being, leading to concerns about how long it would take for life to return to normal.

Another Australian study focused on the impact of lockdown on at-home weight loss, revealing that 60% of the respondents believed their diet had been affected, while 52% reported disruptions in their exercise routines.

To gain further insights, I referred to articles such as the CSIRO study on the effects of COVID-19 on weight and well-being and an article titled "Pandemic Weight Gain: How to get on top of it."

In addition to these sources, I analyzed the trend of interest in the topic of "covid weight gain" using Google Trends. The data indicated that the interest over time was on the rise, suggesting a growing concern and curiosity surrounding this subject.

Define Phase:

There were 11 participants who took part in the survey and three one-on-one interviews.

I started organising the research data and synthesised them into logical groups and further divided them into subgroups.  I did affinity mapping for the same and gathered key insights for the project.

Synthesising the data obtained from surveys and one-on-one interviews. The key insights were fed into the Empathy Map. 

Develop Phase:

I then created a persona, customer journey map. This led me to identify the 'How Might We' statements easily.
I then conducted ideation workshop using the techniques like Crazy 8`s, and created a Storyboard.

Ideation was fun. Below are some of the happy faces:

Minimum Viable Product:

Options from both top quadrants of the MVP were chosen to fulfil client brief and the desires of the persona.

The solution was to have an all in one app, which would give Chloe an option to log calories, get a few motivational articles, get rewards
for winning in challenges which she wishes to participate in. She can also invite her friends to this app to have an offline conversation about what she has won. Also, she would be getting notifications about articles related to workouts, healthy food habits.

User Flows:

Below User Flows have been designed, keeping in view of the solution of an app, proposed in the MVP for Chloe(persona).

Deliver Phase:

As there were to many User flows, I chose to start my sketching in pen and paper. This really helped me in identifying key components in the fitness app for Chloe(persona). 

I tested the High Fidelity Wireframes, twice, with 4 Chloes. This is the document that I used to plan my tests and the set of tasks I had them complete. One of the Chloe also tested the app on mobile.

What did Chloes like?

• Chloes loved the app. They found the app easy to navigate.

• The overall feedback was positive, with Chloes stating that they would download this app to lose weight.

• Chloes loved the "Rewards" in the app when she gets an achievement.

• Chloes felt that the app was quite motivating, which is the primary pain point for Chloe.

Feedback from User Testing

• Change of some colors

• Change of the size of icons

• Inclusion of a Back button in one screen

NEXT STEPS

Following are some of the next steps for this project:

• Further development into the High fidelity application.

• To know how are the Chloe`s using the app, when it is live.

• Possibility of creating more personas with further research.